Promotional Strategy, Development and Review

The Kendall Law Firm knows what it takes to create great, effective and compliant life sciences advertising. As trusted advisers to many clients including collaboration with their advertising agencies and media outlets, our team combines exceptional industry insight with unparalleled expertise to deliver a full range of effective and innovative client solutions. From initial marketing concepts and idea planning through the development and review of promotional material, our clients value how closely we work with them and how our team provides considerable hands-on experience understanding issues unique to each, identifying specific risks, and offering customized fit-for-purpose solutions while respecting and enabling each client's creative process. In addition to being a trusted partner to clients regarding their promotional material development, review and approval processes, our team has experience developing and implementing a wide variety of medical, legal and regulatory review processes and procedures.

Areas of counsel include:

  • Avoidance of Pre-approval Promotion
  • Reminder Advertisements
  • Direct-to-Consumer (DTC) Advertisements
  • DTC Print Advertisements
  • DTC Internet Promotion
  • DTC Social Media Advertisements
  • Healthcare Practitioner Communications and Promotion
  • Help-Seeking and Disease Awareness Advertisements
  • Price Advertising